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  3. Vol. 4 No. 1: March (2026)

Vol. 4 No. 1: March (2026)

Published: 2026-04-06

Articles

  • A Stimulus–Organism–Response (S–O–R) Model of Impulse Buying in Social Media Advertising Among Digital-Native Malaysians

    Rahimah Samsudin, Salasiah Bahrin, NorHidayah Azman, Nur Shafiqa Kapeli
    1-7
    • Abstract views: 21
    • PDF
  • Conceptual Framework on Social Media Addiction Culture among Baby Boomers

    Tilagavati Subramaniam, Nabillah Rafidah Abdul Kadir, Zulqarnain Abu Hassan, Susi Darihastining
    8-15
    • Abstract views: 26
    • PDF
  • Jangkaan vs Pengalaman: Penilaian Kualiti Perkhidmatan Program Sijil Multimedia Kreatif Pengiklanan Menggunakan Analisis Kepentingan-Prestasi (IPA) Expectations vs Experience: Service Quality Evaluation of the Creative Multimedia Advertising Certificate Programme using Importance–Performance Analysis (IPA)

    Wei Boon Quah, Faezah Dol
    16-26
    • Abstract views: 6
    • PDF

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AIMS AND SCOPE

The  Pena International Journal of Media, Journalism and Mass Communication (PIJMJMC) aims to provide an international platform for research in the field media, journalism and mass communication. It is a gold, open access, double blind peer-reviewed journal. We publish original high-quality research articles and reviews. Scope of research includes but are not limited to research in media studies, journalism, media regulations and ethics, mass communications, communication studies, corporate communications, social and mass media, media technologies, media law and policy, public evaluation, media advertising, broadcasting as well as other related areas.

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Pena International Journal of Media, Journalism and Mass Communication (PIJMJMC) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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Malaysia, Indonesia, Australia

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Pena International Journal of Media, Journalism and Mass Communication 
ISSN (Online):
3093-7337
Published by: Pena Cendekia Publishing

PENA CENDEKIA PUBLISHING

NO. 2-1, Jalan Puteri 3A/3,
Bandar Puteri Bangi, 43000 Kajang,
Selangor, MALAYSIA

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